JoMC 711 – Writing for Digital Media

October 8, 2006

Filed under: Uncategorized — by cinranker @ 7:41 pm

Assignment 7 – Identify an Organization

Grateful for Grace Church, Maryland

The organization for this project is a fictitious congregation made up of various aspects of several congregations of the Evangelical Lutheran Church in America (ELCA).  The name of this particular congregation is Grateful for Grace Lutheran Church.  It is located in Carroll County, Maryland which is a county on the outskirts of the Baltimore Metropolitan area.  At one time it was strictly a rural area, but is now considered a suburb of Baltimore.  This transition has happened within the past 20 years.

The church is currently celebrating their 140th anniversary.  There are almost 300 members, but only about 45% attend worship on Sundays (this is typical for Lutheran churches).  The average weekly attendance is 125 which makes it a small congregation in the ELCA.  The size has stayed the same for about the past eight years.

The demographics of the primary audience

The primary audience is the congregation which consists of white, middle class individuals and families.  The occupations of the membership vary from farmers to professionals.  Some work in the local small town and others make the 45 minute commute to downtown Baltimore.  Many are lifelong Lutherans who have attended this church all their lives.  About half of the congregation is over 60 years old.

The current pastor is a 50 year old, married, white female who has been at Grateful for Grace for three years.  She lives in a similar neighboring community and is well-liked by those in the congregation.  This is the first church she has served as pastor.

Technologically speaking

As far as technology is concerned, the congregation is more advanced than the description might indicate.  It has a web site that is maintained by volunteers.  There is a handful of members who enjoy using their talents to produce DVDs which highlight the ministry of the church.  Most have access to the internet at home or through work and, of those, about half have high speed connections.  Email is the reason the majority of the congregation accesses the internet.

A secondary audience

 A secondary audience includes the members of the 182 other congregations of the district.  Most Lutheran congregations have members who have similar characteristics and habits as Trinity.  It is hoped that this project will create an online community from those who participate and link this community to the larger church through blogging. I plan to use the Associated Press style guide.

1 Comment »

  1. “The organization for this project is a fictitious congregation made up of various aspects of several congregations of the Evangelical Lutheran Church in America (ELCA).”

    Cindy, I have no idea what this means. The “various aspects” doesn’t make sense to me. Could you try this again?

    Otherwise, you’re locked and loaded. Very focused. You have very detailed information on the audience, which will be so very valuable. And they are bound geographically, which makes writing for them that much easier. In fact, with so much in common among your audience members, you’ve got some huge advantages here.

    Thank you for the rich detail.

    Comment by bc — October 15, 2006 @ 7:34 pm |Reply

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